Strategic Management Analysis Of Telecom Industry Commerce Essay

strategic management Analysis Of telecommunication Industry medico EssayPurpose The paper aims to emphasize a positive change toward the strategical trouble and purpose making. It brings out a few lacking that atomic number 18 important to k at one time for the industry.Design/ ruleology/ climax The paper opted for an exploratory study including interviews and separate discussion with employees representing middle and senior management. Data is amplificationd by applying the analytical tools, the descriptions of internal make fores, and boldnessal twists, magazine articles and the web.Findings The paper provides practical understandings about the strategic management psycho compend and geological formational social system.Practical implications The paper includes detailed analytic thinking of the various factors that need to be catered for. That includes prink analysis of the organization and deep study of structuring of organization.Originality/value The paper fulfills the need of exploring the strategic management and organizational organize study.Keywords strategical Management, organisational Structure.IntroductionTelecom industry is the collection of whole industries and companies providing phone service, data or entertainment to consumers and notees. It is the fastest growing industry in Pakistan and with highest per year growth rate in tele-density cosmopolitan (Atta 2008b, P.1 of 1) it has become a backbone in Pakistans economy. Telecom industry provides many employment and investment opportunities ascribable to high taxations generated via large number of telephony subscribers. Along with opportunities, this industry also provides vast facilities to communicate and connect globally in a better, reliable and modern stylus.BackgroundTelecommunication service in Pakistan were started in 1947 when Posts Telegraph Department was created. As an extension, Pakistan Telephone Telegraph Department was established in 1962 to pr ovide wintry telephone work.Pakistan Telecommunication Corporation (PTC) started under PTC Act 1991. This overlapped with the Governments competitive policy and encouraged the participation of the occult sector, contributeing in award of licenses for card- track d proclaimd pay phones, cellular companies, paging and, lately, data communication go. Pursuing a modernized policy, the Government announced its plans to privatize PTCL in 1991.In Pakistan, the Pakistan Mobile communications Ltd (Mobilink) started its operations in 1994. Mobilink (subsidiary of the Orascom Telecom Holding) with more than 31.6 trillion subscribers is Pakistans leading cellular and Blackberry service provider. Other major(ip) competitors are Telenor 23.4 million, and Warid (Abu Dhabi Group) 16.38 million, Ufone 18.93 million and Zong (China Mobile Company) 6.76 million. By April 2010, there were 97.6 million industrious phone subscribers in Pakistan. PTCL launched its mobile and data work firms in 2 001 i.e. Ufone and PakNet respectively. In 2006, Government of Pakistan decided to privatize 26 % of PTCL. Etisalat, with a large margin in the bet was able to get the shares.PurposeThe purpose of this report is to understand the organizational structure and strategic management process by utilizing analytical tools- SWOT analysis. Improvements in strategic management process and decision-making exit be suggested.Aims and Objectives demand interviews and discussions with middle and senior aim management mortalnel from the telecom industryConduct SWOT analysis over feedback received from the interviews and discussionsStudy the organizational structure of Telenor and UfoneR distributively out mobile subscribers to get feedback and to help define QoS targets and KPIsProvide suggestions about improvement in strategic management process and decision makingScopeSurvey Design brainnaires and conduct interviews with middle and senior level managementData Analysis Tools Strength Weakness es Opportunities Threat (SWOT)Organizational Structure Vertical Differentiation (Hierarchical Levels, Span of Control, incorporate Mechanisms, Centralization and Decentralization, Standardization and Mutual Adjustment and Professionalism)Research MethodologyDocument/Literature reviewsThe first method we adopted in the implementation of our research methodology was reviewing work already done in the welkin closely resembling our analysis. This was done on the priming of multiple documents most nonably of other telecommunication companies and analysis done on the basis of different circumstances factoring in the companys strategic management and decision making process.Mixture of Quantitative and Qualitative SurveyThe purpose of qualitative analysis is to get a complete detailed description whereas in quantitative analysis we classify features, count them, and even concept more complex statistical models in an attempt to explain what is observed.Qualitative analysis allows for fi ne distinctions to be drawn beca manipulation it is non necessary to shoehorn the data into a finite number of classifications. It is also use to investigate thewhyandhowofdecision making, not justwhat,where,when. This also justifies the reasoning behind getting littler but focusedsamples rather than getting larger samples.Quantitative analysis basically leads to the systematic data- basebornd investigation of cordial phenomena via statistical, mathematical or computational techniques. Its main objectiveis to develop and employmathematical models,theories and/orhypothesespertaining to phenomena. In easier wrong it basically means that quantitative researcher asks a specific, narrow question and collects numerical data from participants to answer the question.Official Perception surveysThese surveys will be qualitative surveys conducted on the basis of information gathered by senior officials from managerial level employees in the telecommunication industry. These surveys will b e in the form of descriptive questions and will be used to analyze different factors involved in the companys decision making process.This analysis will be done in the form of Key source Interviews and will be held taking into account a senior officials own analysis of the companys strong and shaky points.Customer Satisfaction SurveysThese surveys will be quantitative surveys distributed amongst people in the form of questionnaires. This will be done in the form of Random Selection Surveys hence to cover major portion of our necessitate research.Literature ReviewStrategic Management ProcessStrategic management process defines the strategies of the organizations. It is the process by which managers choose a specify of strategies for the organization that will assist it to earn better performance and QoS targets. Strategic management is an ongoing process that has three main stages namely strategic formulation, strategic implementation and evaluation. Organizations use strategic analysis tools for the strategic management processOrganizational StructureOrganizational structure determines power structure and the reporting structure in an organization. These may be classified ad into different types based on a variety of things mainly scale of the organization and the scope of its operations. Traditional structure organizations are based on functional division and departments, various types of structures under these structures are post Structure (Used in Small Organizations), Line and Staff Structure (Used in Large Organizations), and Functional Structure (Division based on the functions a person perform). Divisional structured organizations are based on functional division and departments they have. These may be classified as Product Structure, Market Structure and Geographic Structure. about other kinds of organizational structures are ground substance Structure, Network Structure and Team Structure..Literature review has been conducted for this research article to understand the concepts underlying strategic management process and the organizational structure. This will help to carry out the required work of survey, SWOT analysis, and for making the suggestions based on the conducted research.ResultsStrategic Management ProcessStrategic management involves managers from all levels of the organization to formulate and implement strategies to provide superior fit between organization and its environment to achieve set goals of the organization. This involves action and decision-making. Three stages of strategic management process are strategic think, implementation and evaluation. The nine step encompassing these three stages are Assessment, Strategy, Objectives, Strategic Maps, Performance Measures, Initiatives, Automation, Cascade and Evaluation. The process quite a little be describe by the flow chart presented in figure 1 below date Strategic Management ProcessStrategic Management Process is accompanied with SWOT analysis, w hich provides data to formulate and implement strategies and changes to achieve the target goals and QoS. SWOT analysis helps to examine internal (strength and weaknesses) and external (opportunities and threats) elements of a business. SWOT analysis can help the management team in a business to discoverWhat the organization does better than the competitors do?What competitors do superior than the organization?Whether the business is making most of the available opportunities?How a business should fight down to changes in its external environment?SWOT analysis for Telenor Pakistan and Ufone Pakistan has been conducted as case study.SWOT Analysis of Telenor PakistanTelenor Pakistan is a possession of the Telenor group, an international service provider in impairment of voice, data plans and communication go across Europe and Asia. It is amongst the largest mobile service operators in the world over 179 million mobile subscribers (2010). Telenor Pakistan has recently r to each one ed the bourn of 30 million subscribers in Pakistan. It is now second in terms of food market share in Pakistan by and by Mobilink. Case study of SWOT analysis for Telenor Pakistan has been discussed as followsStrengthsTelenor introduced the concept of Mobile TV for the very(prenominal) first time in PakistanTelenor provides desirable packages for twain market sector desire djuice for youth and terms conscious class and persona for upper and elite classState of art technology give care the latest underground fiber optical profitTelenor Pakistan stands at number 2 in terms of market share and coverage after MobilinkTelenor Pakistan introduced the concept of free international roaming during Hajj programTelenor operate with more than 30 million subscribers all over the PakistanWeaknessesThere is no institute in Pakistan that provides titular education in the fields of networking and other core technical capabilities so Telenor needs to have a major chunk of their personnel t rained from institutions outside of PakistanThe customer service nerves are not coming up to national and international standards as most of the customers calls go unattended because of the poor call center performanceThe postpaid connection provided by Telenor Pakistan is comparatively expensive compared to other competitors bid Warid Telecom and Ufone Pakistan receivable to the buffering problem, Telenor mobile TV has poor visual qualityFranchise distribution system is not up-to standards- This stands as the common problem for all mobile services operators. Record keeping is also an associated problemOpportunities partnership within the growing Telecom industry and extension of coverage areaAttract more subscribers and increase market shareProduct line and packages expansion focusing at various age groups and social classesCost discount strategiesProduct innovation and attractionTo become customer size specialistThreatsMonopoly of PTA and determination towards state owned telec om service providersAt any time PTA can modify the services of telecom sectorCutthroat competition operating in kinked demand oligopolyImplementation of WTO policies will result in open competitive pricing in services sector exclusively in telecomThere is an imbalance between prices of inputs outputsSWOT Analysis of Ufone PakistanUfone is a Pakistani GSM cellular service provider, a subsidiary of Pakistan Telecommunications Company Limited. Its operations started from Islamabad on January 29 2001. Ufone has progressed and attracted customers and expanded its coverage area by adding new cities and highways/motorways. After the privatization of PTCL, 26% shares of Ufone were sold to Etisalat. Around $65 million rupees have been invested by Ufone to apparatus its up-to-date technical infrastructure to provide fast data services and high quality voice. On its establishment, Ufone cater most importantly for the middle class, by announcing low rates and different packages with Urdu nam es like Jazba etc. Ufone has extended its customer support in a very planned and appropriate manner with a strategic network of dealers and outlets for people.StrengthsUfone is host to value added services and data connectivityUfone offers the most reasonable prices for its usersUfone represents as the subsidiary of PTCLPrepaid roaming in Pakistan was first launched by Ufone along with the Multimedia Messaging Service (MMS) and GPRS servicesUfones Prepaid packages are now considered to be one of the most favorite packages by the youth marketGPRS Roaming facility is available across 85 countries with more than 115 Live OperatorsUfone has got the best e-marketing department in competition to the other mobile operatorsWeaknessesUfones biggest weakness is that it cannot meet the demands of its customersCentralized structure of the organization has failed to provide beseeming direction over instruction and policiesUfone is not close to expected profitabilityIt is a subsidiary of PTCL so it is dependent on PTCL and authorities for policiesThe franchise network of Ufone is not able to meet the demand of change magnitude number of mobile subscribersUfone has not provided innovative services to its subscribers compared to other operatorsIts coverage in South theatrical role is quite good but in north its coverage is poorUfone got some internal problems after its privatization to Etisalat when some employees became unhappy with the pay scaleOpportunitiesUfone has enormous ability to expand globally, but since it is a government owned organization, the economic situation in Pakistan does not permit thisWith the precise marketing strategy and planning they can gain much more subscribers marketThe demand for value added services in change magnitude with development in the IT Telecom sector, Ufone should come up with improvements in its value added services in set up to gain leading edge in the marketUfone kiosk can be launched to enable services like ATM machines fo r Ufone customersUfone should expand their Franchise network in remote areas to provide competition to Mobilink and Telenor which are eternally increasing their franchise networkUfone should expand its network coverage to the Northern areas of the country as well with the reason that in those parts of the country not too many companies are prominent services and if Ufone gets success in providing its services there then it will definitely attract a grand chunk of people and its number of subscribers can increaseThreatsGovernment interference in terms of taxesPTCL should provide more financial support to Ufone to enhance profitability of its subsidiary companyBeing a responsibility, Ufone is supposed to provide good pension benefits to its employees, which sometimes appears like a great idea, but they are now facing problems as large amount of people are beginning to collectUfone, like many large companies with quality employees healthcare welfares, is suffering from a large finan cial hitSome pressure groups are objecting on the towers that are installed in domestic areas. According to their point of view it is not good for health for the people who are directly exposed to the radiations caused by the towersPakistan is experiencing serious problems regarding the economy now days which will ultimately also affect Ufone. The current downturn in market is not beneficial for any sort of business may that be telecommunicationOrganizational StructureOrganizational structure defines the reporting and hierarchical structure in an organization. Literature review presents an explanation about the organization structure and the different types of it. Case studies of Organization structure for Telenor and Ufone Pakistan will be presented here.Organization Structure of Telenor PakistanThe organizational structure of Telenor Pakistan is functional structure. The key features are listed as followsThere are eight departments, Finance, Customer Services, Commercial, Technica l, entropy Technology, Human Resources, Administration and Legal Affairs, each supervised by a Senior Executive transgression President or Executive Vice President. Each of these departments follow a flat structure to set ahead mutual processes and co-operations between lower staff and managersEach department has several sections and a manager is in-charge of each section. He controls the overall operations of that sectionResponsibility of each executive in charge includes all the services that are related to himWide span of control in entire organization makes it well-off for the lower staff to reach top managers and boost coordination between themThe categorized stages of organizational chart of Telenor Pakistan is shown in figure 2 below, the complete organizational structure has been attached as appendix AFigure Categorized Stages of Organizational Structure of Telenor PakistanThere are seven categorized levels. Tasks and duties of each person is plainly delimitate at the time of joining the organization. Duties can be changed later, but staff has good knowledge about their job responsibilities from the time they join the organization. There is no communication or motivational issues because of the shape structure and the open culture prevailing at each stage. There are no examples of de-motivation and in veritable areas like Customer Relationship Department or Customer Service decoct different customer queries and objections can raise frustration levels when qualities of service targets are not being met. Managers in these sectors interfere to solve problems.On every occasion an employee has an idea, he/she is stimulated to approach the management or people at higher level of hierarchy and share it with them. Boxes are also situated at various places where personnel leave their ideas, suggestions and concerns. To stay anonymous is their legal right.The Communications Department tries to reach to certain decisions if the ideas can be executed a nd then debates them with the employees concerned. There is also a formal platform at the group level known as SEED where innovation is encouraged and new ideas about revenue concepts and cost effectiveness can be discussed. Employees are welcome to contribute and submit their innovating ideas. If the ideas that are dual-lane are feasible then they are executed in the organization. Employees are then rewarded accordingly for their cooperative contributions.Organization Structure of Ufone PakistanThe departmental and organizational structure for Ufone Pakistan has been shown in figure 3 below uprise of DirectorsCEOProject DirectorMarketing SalesFinanceInformation SystemCustomer distributeEngineeringQualityAssuranceInformation technologyHRAdminFigure Organizational Chart of Ufone PakistanThe organizational structure of Ufone Pakistan is hybrid in nature where there is a formal control on every employee in the organization. The chain of command is decentralized and each personnel in the organization have his/her own tasks and responsibilities, which he/she has to fulfill.The key characteristics of the Organizational Structure are as followsUfone has a lean or naiant structureThe company has a decentralized structure making the flow of information easy and elementalUfone has different departments where every department has its head and all heads are interconnectedConcept of departmentalization remains constantly in practice at UfoneDifferent departments work within their functional divisions to contribute towards the success of the business and to attain the set targetsUfone has 83 sub-departments that are working competently. All interact with each other towards the inactive running of the organizationThe organizational structure of Ufone consist of of Board of Directors who are reported by the head word Executive OfficerCEO is a great supervision to the eight major departments of the company. These are Finance, Marketing, IT, Engineering, Strategic Pla nning, Human Resource, and Sales DepartmentsDiscussion and Reflective CommentsCase studies for strategic management process and organizational structure has been discussed for Ufone and Telenor. A comparison between these two organizations has been made because these two organizations had remained in close competition to each other in terms of subscribers market. Recent reports have shown that Telenor Pakistan has passed the landmark of 30 million subscriber base having a market share of 26%. It has shown consistent growth due to the technological development and efficient strategic management process. On the contrary, Ufones market share in terms of subscribers has shown decline, which is now 19%. The major factor for this is the policy making at executive and senior managerial levels. Policy making for Ufone is mostly done by officials representing the government as Ufone is a subsidiary of government owned Pakistan Telecommunications Company Limited. besides this, at the time o f privatization of PTCL, it was anticipated that PTCL and Ufone would be turned into large profit and efficient organizations, but Etisalat group could not bring about many changes towards the operational and strategic management process.Telenors subscribers base, technological growth, marketing and network coverage has surpassed those of Ufone with a significant margin and today Telenor is presenting close competition to Mobilink, which is considered as a mature organization in Pakistans Telecom Industry. An important distinction between Mobilink and Telenor is the post-paid connection base, which is normally defined by business and corporate users. Telenor lags behind Mobilink in terms of post-paid subscribers by a huge margin reason being that Telenors postpaid connection is expensive and provides much lesser value added services compared to Mobilink.In the discussion about organizational structure, a point worth noting is that Telenor has a functional structure where each depart ment has a set of functions well defined. However, a Hybrid structure combining both functional and crosswise structure is recommended as it can provide enhancement in coordination and communication between cross-functional teams and can also provide improved customer service. Besides this, the structure should be defined such that it is able to accommodate any changes that might seem appropriate. These changes can be easily accommodated in horizontal structure.Since Telenor is a part of Global Telenor Group, employee exchange program should be introduced at middle and senior level management in order to share the level of managerial and technical skills and expertise. Besides this, stock excerption could also be provided as a motivation to the employees.