How the company seeks to deliver customer value Essay

How the company seeks to deliver customer value - Essay ExampleIntroduction of the Apple mack has engaged in numerous products launches thathave been metwith much anticipation. For instance, Apple iPhonehas been consideredan elegantly designeddevicefor move and receivinginformation. The iPhone has a combination ofsmartphone capabilities withnaturalgraphical interface projected on a large multi-touch display. Apples marketers focus on consumer behaviours in instal to improve their marketing strategies and hold dear an understanding of how the consumer thinks feels and selects between various alternatives (Solomon, 10). These marketers also focus on psychology of consumers and influence of environmental conditions such as a culture, family, signs and media. In fact, this entails the focus on consumers behaviours while making purchases and some other decisions. Nevertheless, in that location be limitations concerning consumer knowledge or ability to internalize information that can influence their decisions and results of marketing strategies. On other hand, focusing on consumer behaviour considers motivation of the consumers to making various decisions strategies among different products in levels of significance and occupy (Hawkins, Best and Coney, 4). Study of consumer behaviours enables Apple marketers to improve their marketing campaigns and strategies in a way that is effective in process of reaching the consumers. Therefore, this paper will focus exploring the way Apple deliver value to their customers base on the 4Ps, product, price, promotion, and place. Nonetheless, in order to understand the process through which Apple deliver quality to their customers, there is need to explore their relationship with consumer behaviour and marketing (Schiffman and Kanuk, 20). Moreover, there is need to focus on consumer receipt to advertisements, and learning their schedule in advertising. On the other hand, Apples marketers have a bully understanding of the way product be adopted by few consumers and a spread occurs later, ahead(p) to rest of the population learning that there are new products. In this case, as marketers, they ensure that the products are financed and available until the target market share is acquired. Besides, they focus on creating a good impression to the sign customers, since they take the role of influencing the other customers. 2. Organizations Objectives Apple has revamped its productsand service linein order tooffercommodities, which could facilitate the delivery of the tightly integratedexperienceof the user. The Company has been making effort by remaining committed to the market with the PC products focusing on homes and lifestyles of the consumer. The Apple Inc has also sustained their scenethrough technological innovations and new retail strategies. However, as a typical organization, Apple has several organizations objectives such as 1. To offer quality products and services to customers in a way t hat meets their expectations. 2. To maintain their leadership in technology and device market, thereby sustaining their competitive advantage. 3. Maximize their profits and grow their organization, while remaining socially responsible in the community. 3. Product and Brand portfolio Product is an element used in referring to things that can be